You might be noticing a lot more GTA4 adverts in flyers, websites, and stores of late. You can sometimes see GTA4 plastered on the front pages of some online stores, advertising the game. But I’ve noticed something. I’m not sure I’ve seen more than one store, website or flyer that is mentioning that the Xbox 360 version of GTA4 will be getting exclusive content.
Here are just a few examples…
Look at these top retailers… No mention of exclusive content for those who choose to buy the Xbox 360 version. No mention of it being the ultimate version for any GTA4 fan. Nothing about only on Xbox 360. Not even a hint of something to come. And then I got to thinking. Why the heck would they advertise the 360 version with episodic content over the PS3 version? Content that the retailers will get a zero cut from? In fact, it’s money that the consumer might otherwise spend at their store later down the road. What advantage do stores have by convincing consumers to buy the 360 version when they are there to buy GTA4 regardless? It makes no sense. Why convince people to buy a version that will take away money from the retailer by encouraging them to buy a version that totally skips out the middleman (the store) with content?
I’m sure there will be some adverts here and there promoting this content that Microsoft paid a small fortune for. I’m sure Microsoft themselves have put some of this marketing out to push this exclusive content. I just wouldn’t expect stores to really even care about it though or even push it at all. If anything, it has a negative impact on the retailers by taking away money through the episodic content downloads that otherwise probably would have been spent in their store later on.
GTA4 episodic content is a great move for Microsoft, and obviously is a great plus for 360 gamers. There is no denying that. I’m just not so sure retailers view it the same way, or want you the gamer to think so either. Or maybe even know about it. If anything, the PS3 version of GTA4 will give them the same sales, and free up some extra money down the road for an in store game purchase. Now that is something retailers can appreciate and care about. Perhaps retailers not even giving a hint of this content is a reflection of that.