DICE: Blizzard’s Building Blocks of Success
February 7th, 2008 Posted in Video Game Dev | No Comments »There’s more than one ingredient in Blizzard’s Secret Sauce of Success.
Blizzard is an industry leader with one of the most pristine track records in game development. You only have to look as far as Warcraft, Diablo, StarCraft and World of Warcraft for proof of this.
But that success didn’t happen overnight—there wasn’t one singular moment where everything just “clicked” at some point in Blizzard’s 17-year history.

“We didn’t come out the gate and try to do World of Warcraft day one. With each game we’ve made, we’ve gotten a little more ambitious,” said Blizzard SVP of game design Rob Pardo at the DICE Summit in Las Vegas. “We’re very careful about where we innovate… We don’t try to do too many things at one time.”
Instead, Blizzard takes calculated steps, setting and reaching more focused (yet still lofty) goals.
This can be seen in an overview of Blizzard’s history. The studio began as a company that did ports for games, and eventually worked its way into making original games, like Lost Vikings, Blizzard’s first completely original game.







